THE BRAND

ABLE COSMETICS was founded by makeup artist Dana Rae in 2015 with the goal to deliver beauty products that are carefully designed to be sleek, utilitarian & ingredient-conscious.

Able Cosmetics - Maker of Cat Eye 101 Eyeliner
Able Cosmetics - Maker of Cat Eye 101 Eyeliner

ABLE was designed for the timid beauty lover to ensure that every user is able to create a flawless and professional look with each use and become their own makeup artist.

Able Cosmetics - Maker of Cat Eye 101 Eyeliner
Able Cosmetics - Maker of Cat Eye 101 Eyeliner

ABLE strives to encourage learning through easy to use products, simple instructions, and tutorials. While ABLE is tool-focused, DR is a makeup artist first and foremost, so quality will never be compromised.

Able Cosmetics - Maker of Cat Eye 101 Eyeliner
Able Cosmetics - Maker of Cat Eye 101 Eyeliner

‘Elements of each product make for a unique makeup tool, aiming to solve a wide range of beauty application problems.’

Dana Rae

Able Cosmetics - Maker of Cat Eye 101 Eyeliner