THE BRAND

ABLE COSMETICS was founded by makeup artist Dana Rae in 2015 with the goal to deliver beauty products that are carefully designed to be sleek, utilitarian & ingredient-conscious.

ABLE was designed for the timid beauty lover to ensure that every user is able to create a flawless and professional look with each use and become their own makeup artist.

ABLE strives to encourage learning through easy to use products, simple instructions, and tutorials. While ABLE is tool-focused, DR is a makeup artist first and foremost, so quality will never be compromised.

‘Elements of each product make for a unique makeup tool, aiming to solve a wide range of beauty application problems.’

Dana Rae