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W Magazine

Jen Atkin's Go-To Beauty Look 

Jen Atkin, celebrity hairstylist, shares her go-to beauty look for a night out, highlighting ABLE eyeliner to get those perfect wings!

The Cat Eye, Perfected

W said it – “No longer must cat eye lovers suffered from smudged and uneven wings – CatEye101 is here,” pointing out that our sleek design has a stencil attachment which will help you achieve the perfect cat eye. Founder Dana Rae who is a New York based makeup artist created ABLE to help solve common beauty issues, with nailing the cat eye at the top of her list!

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