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Primary Pencil

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ABLE Cosmetics is excited to announce the launch of our second product: Primary Pencil

“I noticed that most brands are using plastic barrels for their pencil eyeliners because the plastic casing allows for more flexibility with the formula. On the flip side, plastic barrel formulas tend to dry out more quickly than the alternative wood options. I’m all about my formula, and while I like the idea of having that flexibility, I knew from the start that I wanted ABLE’s first pencil to be classic. I opted for a wooden barrel pencil that sharpens to a wicked point, getting super close to the lash line with amazing precision. As a makeup artist, I always use a brush to blend out liner because the sponges that are usually provided tend to remove product as I blend. This was my motivation in attaching a brush on the backend instead of a sponge: pure utility. I’m so excited and proud to say that Primary Pencil truly incorporates all of the essential tools anyone needs to achieve that desired smoky liner look.”

Dana Rae, Founder of ABLE Cosmetics

Also available now, just in time for the holidays

ABLE’s Eyeliner Duo Set

Includes Primary Pencil & Cat Eye 101

“Pair Primary Pencil with Cat Eye 101 for a smoky cat eye! Apply Primary Pencil and blend. Then use Cat Eye 101 to create perfect wings. This is a classic and sultry look for a night out!”

Dana Rae, Founder of ABLE Cosmetics

For $58 you can create endless beauty looks

Click HERE to shop the Eyeliner Duo Set

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