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Meet Your Match: Beauty and Dating from Tawkify Pro Lauren Urasek

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Dating is no walk in the park! What do you wear? What shade of red lipstick reads classy and what says sassy? To cut through the confusion just in time for Valentine’s Day, we sat down with Professional Makeup Artist and Matchmaker at Tawkify, Lauren Urasek — who is naturally every girl’s ideal best friend.

Q: These days, the dating game has completely changed. First impressions aren’t always made in person. You may come across your Prince or Princess Charming while swiping left and right. With that being said – how do you take a great profile picture? What are some good makeup techniques and looks to aim for while striking a pose?

A: Lighting is everything. Natural light is easiest and usually looks the best! Whenever you’re taking a picture, the light should be IN FRONT of you. Not behind you or coming from above – any other direction besides in front of you will cast unflattering shadows. As far as makeup, I encourage everyone to be themselves. Whether natural makeup is your thing or you regularly wear thick black eyeliner and a red lip, you should stick to how you feel comfortable. I love to play up my eyes and especially for photos, slick black liner with a slight wing really makes your eyes pop on camera! Whatever look you choose, make sure your complexion is evened out, you define your features, your lips are moisturized and brows are brushed!

Q: The time has come to meet IRL (in real life) and you have the perfect “I didn’t try” outfit picked out. What is the best makeup look for a first date?

A: I can’t pick just one look as the perfect first date look. However, I think it is important to play up your favorite features. If you love your eyes – play up your eyes! If you love your lips – play up your lips! Confidence is key, especially on a first date. Personally, I like to keep things natural by using warm brown tones on my eyes, a thin cat eye, glowing skin and a nude lip!

Q: What is the biggest makeup DON’T for a date?

A: I would suggest not trying anything new on a first date. If you have a go-to look that screams you. Definitely stick with that! The last thing you want is to be uncomfortable or worried about what you look like. You want to be saying to yourself “I really like this person” and not “Is my mascara running down my face?”

Q: Coffee date, brunch date, movie date, concert date, dinner date or just drinks – the options are limitless! Can you recommend one beauty look that is a safe go-to universally for any date that may pop up?

A:  You can’t go wrong with beautiful skin (using a lighter foundation or tinted moisturizer), a bronzed or soft pink cheek, brushed brows, warm buffed out shadows and a super thin brown or black liner on your eyes, mascara, and a neutral lip color!

What the guys have to say

I would rather see you, not your makeup. Keep it clean and classic”

– Garrett

“It’s nice when a girl does her makeup. Maybe a little cat eye or something minimal. It says that a girl cares about how she looks when coming to meet.”

– John

Subtle makeup makes me focus on one of the best features of a woman, her eyes.”

– Steve

To get ready for your date, shop ABLE’s sleek beauty tools HERE

Use Cat Eye 101 liquid eyeliner and Primary Pencil pencil eyeliner to create dozens of looks. From a smoky line to sharp wings and everything in between to make you feel like YOU.

To meet your perfect match, head over to, the dating concierge!

Founded in 2012 by E. Jean Carroll and Kenneth Shaw, Tawkify is the original digital matchmaking company. The company uses clever technology to match singles more efficiently and effectively than traditional matchmakers, at a fraction of the typical cost. Tawkify has become the go-to solution for eligible professionals seeking a human-centric, full-service alternative to online dating, with the nation’s largest matchmaking database and team of matchmakers managing clients throughout the US. Tawkify matchmakers come from a myriad of professional backgrounds, combining a personalized approach to couple creation with online recruiting prowess to enhance the client experience.

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