Beauty is one of the fastest growing industries in the world, thanks in large part to indie beauty brands popping up right and left with fresh concepts, fun branding, conscious footprints and constantly flowing content. This beauty boom ranges from hair care to color cosmetics to beauty apps to fragrance and of course the biggest craze of the moment - skincare.
ABLE Cosmetics was 1 of approximately 273 brands this year to take part in Indie Beauty Expo New York on August 22nd & August 23rd, coming straight off our retail price drop announcement.
IBE, which happens once a year in New York, Dallas & Los Angeles, is a trade show focused on supporting the growth and success of independently owned brands and the founders behind them.
This year ABLE was stationed inside of a capsule with 4 other brands from the Sephora Accelerate Program. ABLE Cosmetics, Apto Skincare, Kreyol Essence, PROVEN & Sahajan are the 5 beauty businesses that represented almost every aspect of the beauty world and of whom Sephora coined “the next big thing."